From Creators to Creative Partners | YouTube Advertisers

author YouTube Advertisers   2 мес. назад
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Brandcast 2017: Jackie Aina, YouTube Creator | YouTube Advertisers

Subscribe → http://bit.ly/1OwZWkP Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.

Evolving Education on YouTube | YouTube Advertisers

During the conference, something we saw pop up over and over again was the growing importance of education on the YouTube platform. As the second most visited search engine next to Google, users are coming to the platform looking for answers, and Creators are finding inventive ways to deliver them. In this episode of View in 2, we explore the evolution of education on the platform, and what brands might want to do to take advantage of the trend. Subscribe to YouTube Advertisers → https://www.youtube.com/user/advertise Follow YouTube Advertisers on LinkedIn → https://www.linkedin.com/company/youtube-advertisers Follow YouTube Advertisers on Twitter → https://twitter.com/YTAdvertisers Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.

Building Love | YouTube Advertisers

The love and affection fans have for their favorite Creators is undeniable, and very, very visible at VidCon. In this episode of View in 2, we explore how brands might try and create the same level of love and affection for their content/brand on YouTube. Subscribe to YouTube Advertisers → https://www.youtube.com/user/advertise Follow YouTube Advertisers on LinkedIn → https://www.linkedin.com/company/youtube-advertisers Follow YouTube Advertisers on Twitter → https://twitter.com/YTAdvertisers Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.

View in 2: What April the Giraffe tells us about Pop Culture | YouTube Advertisers

View in 2 is intended to help you get smarter about YouTube in just 2 minutes. Each video will highlight a current trend or format on our platform, broken down with insights and ideas on how brands can take advantage. Last year, millions of Americans tuned in to YouTube to watch a pregnant giraffe. What was all the fuss behind it? The key to the April phenomenon is understanding that it was never really about the stream - it was about the discussions the audience was having around it. In this episode of View in 2, we explore the rapid shift in the way consumers are interacting with content today. Resources and Links: - April the Giraffe Tubefilter: https://www.tubefilter.com/2017/04/17/giraffe-cam-live-stream-youtube/ - Animal Adventure Park's April the Giraffe - Live Birth: https://www.youtube.com/watch?v=dz_errIBq3Y&t=2s - Feast of Fiction LEGEND OF ZELDA Heart Potion: https://www.youtube.com/watch?v=_bNkedMK9ro - TheDeFrancoFam Life Happens: https://www.youtube.com/watch?v=ZjtdqS7qank - Simply Nailogical 100+ Coats of Nail Polish: https://www.youtube.com/watch?v=EWHV5IxDuB0 View in 2 Playlist: https://www.youtube.com/playlist?list=PL9Xlh2Jq9l7UbzKHUWypn0v9KS0BkIi8s View in 2 The Cocktail Party Rule of YouTube: https://www.youtube.com/watch?v=hR8Khr6CGHg&t=2s Subscribe to YouTube Advertisers → https://www.youtube.com/user/advertise Created by: Jessica Hurley Written by: Matt Anderson, Earnest Pettie, Kevin Allocca Subscribe to YouTube Advertisers → https://www.youtube.com/user/advertise Follow YouTube Advertisers on LinkedIn → https://www.linkedin.com/company/youtube-advertisers Follow YouTube Advertisers on Twitter → https://twitter.com/YTAdvertisers Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy

View in 2: Why Failure is Viewed as Victory on YouTube | YouTube Advertisers

View in 2 is intended to help you get smarter about YouTube in just 2 minutes. Each video will highlight a current trend or format on our platform, broken down with insights and ideas on how brands can take advantage. For today’s younger generation, failure is no longer seen as something bad. In this episode, we explore how failure is a badge of honor and an expected part of the journey to greatness. New campaigns prove that highlighting stories of failure can in fact be a winning formula. Learn more... in under 2 minutes! Resources and Links: - Anna Akana How To Deal With Failure (And The Fear Of It): https://www.youtube.com/watch?v=Jqmd05RH1fs&t=2s - Wassabi Productions HiLARiOUS HOVERBOARD FAiL!!: https://www.youtube.com/watch?v=fkRHTfAcftQ&t=568s - The most common reason Gen Zs say they’re fans of YouTube stars is that they seem like regular people: Cassandra Report, Fall/Winter 2014 - McDonald's Canada Our Food, Your Questions Playlist: https://www.youtube.com/playlist?list=PLB8F066AFA8915464 - Domino's TV Commercial 2014 - Failure is an Option: https://www.youtube.com/watch?v=wRaM3x78FEw - Cassandra Daily article: https://cassandra.co/daily Created by: Jessica Hurley Written by: Lexi Turpack and Jessica Hurley Co-host: Jennica Smith Subscribe to YouTube Advertisers → https://www.youtube.com/user/advertise Follow YouTube Advertisers on LinkedIn → https://www.linkedin.com/company/youtube-advertisers Follow YouTube Advertisers on Twitter → https://twitter.com/YTAdvertisers Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.

Creators do so much more than just create content. They’re the ad agency, production company, and even the social media team. In this episode of View in 2, we explore how brands can tap into these skills and turn your Creator engagements into true Creative Partnerships.

Subscribe to YouTube Advertisers → https://www.youtube.com/user/advertise

Follow YouTube Advertisers on LinkedIn → https://www.linkedin.com/company/youtube-advertisers

Follow YouTube Advertisers on Twitter → https://twitter.com/YTAdvertisers

Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz

Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.